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If
you regularly exhibit at trade shows you know how important having the
right portable trade show display is and if you are new to trade
shows you will find out very quickly. You want a display that is easy
to travel with but still have the high visual impact to create the image
you want to convey. Fortunately, there are a variety of highly engineered
displays that are designed for portability as well as impact. All you
need to do is find the one that fits you needs best.
Events are becoming more varied in their locations and duration so for
many exhibitors it is important to find a versatile portable display.
Almost every trade show display is available in a table top version
and there are some that actually convert from a 10 tall display
wall to table top display in seconds! There are 3 basic styles of portable
displays and variations with each style. You will need to take a few things
into consideration before you select your display...
Budget - Determine what portion of your marketing budget will go
to your display. The tighter the budget the more versatile your display
needs to be so it can accommodate a wide variety of venues.
Size Consider the area you need to cover and the size of
your graphics. Two smaller displays can be put together for your larger
venues and independently at smaller shows.
Portability If you are driving to your shows, the portability
of your display may not be an issue but if you are flying and dont
like to check your baggage, then weight and portability can be a big issue.
Message -Think about the message you need to convey. If you will
need to change your graphics often or maybe even on the spot then look
for a display that will meet that need. The fashion industry uses retractable
displays with changeable cartidges in them so they can change their graphics
to fit their immediate audience.
Below
is a breakdown of the major categories of displays. There are variations
within the categories but determining the type of display you need is
your first step.
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