Representative:
Mary Dykas
PH: (860) 601-0150 FX: (320) 386-8686 mary@trconn.com
For
articles on B2B marketing visit MVPB2B.com
Happy New Year Everyone!
I have created this
web page as a resource for my ThomasNet clients so you may keep abreast
of ThomasNet news items but most importantly to give you tips on how
to get the most from your ThomasNet program as well as your overall
internet marketing strategy. It has been a huge year. The 2006 numbers
are in and we have more than doubled our internet activity over 2005!
We expect 2007 to be a very successful year as well.
February 1st is the next quarterly upload for any changes that were made before the December 15th deadline. Over the next few weeks I will send you reminders and tips so you can take advantage of all of the tools available to you.
Register here
for your client center login:
www.thomasnet.com/clientcenter
All ThomasNet clients have their own password protected area where you can:
· Review and/or update your company profile and listings.
· Get your Internet Activity Reports including Traffic Numbers and Visitor Names.
· Download your Web Traxs Reports (for clients who have Web Traxs-see more about Web Traxs below)
· Submit Press Releases
If you have not already signed up for your client center login, please do so. All you need to do is go to www.thomasnet.com/clientcenter and click the "create an account" button. ThomasNet will then verify your information and email you a link and password to your client center. You can have multiple logins for the same company so if you need different users to get the reports they can log in directly.
Now that you know
where to update your listings you can easily update your company profile
and product descriptions. Product descriptive material (PDM's) are important
to the industrial buyer searching for a supplier. The buyer scans the
descriptions to narrow in on who to contact. You can improve your chances
of being selected with good detailed text. PDM must be descriptive text
only to make it quick and easy for the visitor to scan essential information.
No advertising language is allowed in the listing.
Be sure that your listing has the name of the product category in
it. You can see below that the product category keywords
are put in bold in your description. Create a unique description
specific to each category. Including the category heading name
in your description not only attracts attention with bold type but the
visitor is reassured that you have the capability he is looking for and
more likely to contact you.
Have your ISO certifications and any other critical keywords that would differentiate your company mentioned early in the description. Company profile changes go live immediately however product descriptions will go through the editorial dept. first and may take a week or two to go live.
<
< < The link at your product listing should go directly to your
product information page rather than to the home page. You can see here
that the listing at Aluminum Extrusions goes directly to the Extrusions
product page on the website and not to the home page.
The fewer clicks a buyer needs to make to get to the information they
need the more likely it is that they will select you to contact.
Web Traxs is an internet activity report that will report ALL of the activity
on your website not just the ThomasNet activity.
This is important marketing information for any company with a website. It is very easy to implement and ThomasNet will do the implementation for you. All we need is your FTP information.
Web Traxs is free with any program that has a "content based link package" otherwise there is a $30 monthly charge. If you do not use Web Traxs then you can choose Google Analytics (which is free) or Websidestory.com or any similar tracking tool so you can monitor what programs are working for you.
If you are not sure if you are eligible for a free Web Traxs tool or if would like me to get your tracking tool set up just send me an email at mary@trconn.com.
- Amount of visitors to your site.
- What a specific visitor from a site did on your site, number of pages viewed, and which pages.
- Where your visitors came from (search engine, another site, etc.).
- What type of computer and browser they are using.
- What search engine they used to find your site.
- What keywords they used to find your site.
- Common entrance and exit points of your site.
- Recap of keywords,
in total or by source
I hope
this information is helpful. These tips are easy to do and can make a
significant impact on your activity. If you need more information from
me just give me a call or email me. Also, if you have any suggestions
for me to help serve you better, I would appreciate the feedback!
Mary